Selling online is becoming one of the most profitable ways to invest and expand your business today. So if you have an E-commerce website or planning to have one, this blog is for you! Whatever you are selling, whether it is a product or a service, you can maximize your profit with just one easy step! All you have to do is to make your website accessible to as many people as possible, and this happens only if you Translate your E-commerce website!
Here are 5 Reasons why you need to Translate Your E-commerce Website
Earn better ranking in SEO
SEO stands for Search Engine Optimization, it makes your website more visible when people search for the products you sell, and thus attracts more visitors who might become customers. But How is SEO related to website Translation?
Translating your website will boost the visibility of your products in the global market, which means more clicks, more purchases, more profit!
Gain customers Trust and Satisfaction
Customers are more likely to buy when they read in a language they are familiar with.
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.” – Nelson Mandela
If you have an E-commerce website, you know that it doesn’t only contain the product or service you are selling, but also its description, overview, size charts, shipping terms, etc. Make these information clearer to your customers. Shopping online is already frustrating, don’t make it worse!
Expand your Brand, Go International!
Translating your website means opening up to new markets, which means reaching a wider audience. Your brand will gain popularity abroad, and you’ll get more exposure and a better positioning.
Ensure Professionalism
A multilingual website gives your business more value and credibility, especially if it’s done in a professional way. Busy customers won’t waste their time trying to translate your content. Time and clarity are more important than the price!
Improve their experience and they will come back to you!
Compete!
If your competitors are providing their customers with the trust and the comfort they need, what’s your excuse?
How to translate your E-commerce website the right way?
- Do your Market Research to specify your target region, and then you can decide in how many languages you must translate your selling platform.
- Choose the right Translation tool. Automated Translation will most likely ruin it all. You need an expert E-commerce Translator who knows how to position your website in Search Engine results, and how to choose the right selling words in the targeted language.
- An expert Translator will dig in his research to deliver the right marketing content that is ready to attract new customers in the new market. This is called the Art of Transcreation.
- Your E-commerce website is not just text-based content. In order to get more traffic, your content must be marketing based. This is what an expert Translator will help you achieve. A simple example is a product made of Stainless Steel, which can be translated into إستانلس ستيل or ستانلس ستيل or الفولاذ المقاوم للصدأ, or it can simply be kept “Stainless Steel”. An expert Translator who has made his research about the marketing requirements related to your business will definitely choose the term that will align with the search intent. Do you think another Translation tool will do the same?
One-Time cost, Recurrent Profit!
Having a monolingual website means you do not welcome the potential clients who do not understand or prefer the language that you provide. For example, would you be interested in buying a 70% discounted Magimix blender from a Chinese website? I bet you don’t!
Translating your website is a must if you want to get more traffic and attract more customers. The good news is, Write Wise is here to help you! Our agency provides you with a professional Translation service that will meet your e-commerce needs. From SEO requirements to brand exposure, we guarantee you a professional and profitable website!
Give us a call and let your product or service reach every part of the globe!
Without any effort, and with just one easy step, let us do it for you, and thank us later!
And remember, if you don’t do it, your competitors will!
